Online Travel Industry on a Boom in India

Indians have been using internet a lot with 13 percent of increase from last year and to support this online travel industry has supported to the most extent. The online travel visit is growing strongly with booking convenience provided by travel agents like MakeMyTrip, ClearTrip, Yatra etc. It has been more popular among the young internet population as the online travel industry has shown signs of maturity with easy to use functionalities and extra security to users to compete in this ecommerce revolution.

The year 2011 has seen an unexpected increase of 32 percent in internet visitors aging 15 or

older visiting online travel sites. This is dominated by Indian Railways which has got 8.4 million visitors in the year 2010-2011 with an increase of 8 percent. This is followed by MakeMyTrip, Yatra and ClearTrip.

Online tourism in India is quietly dominated by private players who have an upper hand in Indian market with 9.6 million visitors. These three top players MakemyTrip, Yatra & ClearTrip has seen extra ordinary rise in online visits in 2010-2011.

According to travel market research reports MakeMyTrip had 3.9 million visitors (up by 63 percent) which is closely followed by YatraOnline which had good jump with 3.5 million visitors (increase of 82 percent as compare to 2010) and ClearTrip with more than 2.1 million visitors (with an increase of 80 percent).

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